First residents due to move in as part of first step of £1.8 billion regeneration project

(14th August 2006)

North Solihull's regeneration is fast taking shape with the first purchasers taking up residence in their new homes. Alcott Grove in the Lowbrook area of Chelmsley Wood is the first phase of new development in the transformation of North Solihull. Made up of 32 houses and 16 apartments, Alcott Grove represents a landmark step in the £1.8 billion, 15 year Regenerating North Solihull project.  Response from local buyers has seen an incredible 50 per cent of the high quality residential scheme – which is being constructed by Bellway Homes, one of the four partners in the project – already having been snapped up off-plan.

Of the first 48 homes put onto the market for sale, 22 have been purchased by buyers in North Solihull and from areas just outside the 1,000 acre regeneration zone.  With prices ranging from just £155,000 for a three-bedroom family home to £225,000 for a four-bedroom property, local purchasers have been quick to ensure that they don't miss out on securing their place in this first piece of the jigsaw, in what is set to be one of the biggest community-led regeneration projects in the UK.

Regenerating North Solihull is being undertaken by the North Solihull Partnership, consisting of housebuilder Bellway Homes, investment-led regeneration company Inpartnership, Solihull Council and Registered Social Landlord Whitefriars Housing Group. The regeneration zone is made up of Chelmsley Wood, Smith's Wood, Kingshurst and Fordbridge.

Janet Bradbury, chief executive of North Solihull Partnership comments on the phenomenal sales success witnessed at Alcott Grove.  She said: "It is a really positive sign to see so many local people buying homes in this development.  These 48 properties are the first of the 8,000 quality properties that are due to be built as part of the regeneration project.  To have such a positive response and to see local residents buying into the vision at this early stage has been fantastic. When coupled with the fact that 50 per cent of the scheme has sold off-plan, it is clear testament to the confidence that local people have in the future for North Solihull. 

"One aim of the regeneration project is to enhance perceptions of North Solihull within the region and attract new investment and homeowners from outside of the area. However, it is equally important that local people are taking up the opportunity to invest in the first tranche of quality new homes, and Alcott Grove is positive proof that we are achieving this objective."

A range of three and four-bedroom properties, including some of three-storey design are still available for sale at Alcott Grove, which is situated on Winchester Drive. A typical layout of a four-bedroom property includes an open plan kitchen/breakfast room with utility room, dining room, lounge and study.  Upstairs there are four bedrooms, with an en-suite to the master bedroom, and a family bathroom.

The properties at Alcott Grove are some of the first new homes to be built in the vicinity for many years, and so Bellway Homes has carefully selected a range of house types to introduce a wider choice of accommodation than has previously been available in the area.  The most significant addition to the local market is the introduction of the four-bedroom detached properties, which are encouraging larger families to stay or relocate to the area. Once completed, these new homes will play a huge role in the transformation of North Solihull, which is currently dominated by two and three bedroom houses and flats.

Prospective buyers will soon have the opportunity to experience first hand the type of properties that are available at Alcott Grove, with the opening of a view home scheduled for early October.  This milestone coincides perfectly with the expected launch of the second new residential scheme for North Solihull, which has now been granted planning permission.  This development, which is situated on Chapelhouse Road in Fordbridge, on the site of the former Whitesmore School, will comprise 61 houses and 24 apartments.  In a similar vein to Alcott Grove, all the properties will be available for sale on the open market and profits from the land sale will be ploughed back into the wider regeneration project.

The North Solihull Partnership is also investing in the creation of a series of new local primary schools, which will include extended learning facilities.  A planning application for the first school, the redevelopment of Kingshurst Primary School has been recommended for approval and will go to the Planning Committee this week. If the planning application is successful, building work will be able to start within a matter of weeks.

Janet continued: "This is a really exciting time for the North Solihull Partnership.  Not only are we due to see the first residents move into the new Alcott Grove properties, but construction work is about to commence on the second housing scheme as well. Furthermore, the anticipated start on site for the first of a series of new primary schools has delivered a clear message to local people as to the pace of change they can expect to see take shape. 

"North Solihull is fast becoming a place that the local community can be truly proud of as the improvements that are being implemented are based on their aspirations for the future.  Without such a high level of local input, we would not have submitted the first primary school planning application so soon, but the community placed it at the top of their agenda, so we made sure our development programme followed suit."

In addition to housing and new schools, the regeneration project will also encompass new village centres that will nurture local businesses and provide high quality, practical amenities and health services, which will be within easy reach of all 40,000 residents in the area.  

For more information about the range of properties currently available at Alcott Grove, call the Bellway sales consultants on 0121 788 2736.


For further info, please contact Charlotte Crossley, Core Marketing, 0121 643 8151.